After he does that he no longer needs to say “follow me.” He says, “look, look.” The brain has a tendency to believe things if they are repeated, regardless of whether or not they are true. So their brain tells them that they are doing this for rational reasons.įor instance, they are now following Eminem. He said, “put your hands up and follow me.” Everyone starts putting their hands up without thinking. So he wipes away the outgroup bias that might be associated with his race and he changes the conversation to “who is in 313 and who is NOT in 313”. It’s for blue-collar Detroit where the entire audience, and Eminem, is from. Notice Eminem’s first line: “Now everybody from the 313, put your mother-f*cking hands up and follow me”.
#Eminem 8 mile address how to#
You have to learn how to reach past the signals from the brain and develop intuition and mastery over these biases. Our technology and ideas have evolved but our brains can’t evolve fast enough to keep up with them. Consequently, these biases are used in almost every sales campaign, business, marketing campaign, movie, news, relationship, everything.Īlmost all of your interactions are dominated by biases, and understanding them is helpful when calling BS on your thoughts or the actions of others. But the brain took 400,000 years to evolve and it’s only in the past 50 years maybe that we are relatively safe from most of the dangers that threatened earlier humans. There aren’t that many lions in the street. We no longer need those short-cuts as much.
This is called “negativity bias” and it’s the entire reason newspapers still survive by very explicitly exploiting this bias in humans. The reason is simple: if you were in the jungle and you saw a lion to your right and an apple tree to your left, you would best ignore the apple tree and run as fast as possible away from the lion. In fact, arguably, when the brain was used more to survive in nomadic situations, humans had higher IQs then they had today.īut one very important thing is that the brain developed many biases as short-cuts to survival.įor instance, a very common one is that we have a bias towards noticing negative news over positive news. The human brain was developed over the past 400,000 years.
#Eminem 8 mile address series#
Setting aside his talent for a moment (assume both sides are equally talented), Eminem used a series of cognitive biases to win the battle. With his techniques you can go up against any competition.įirst off, watch the scene (with lyrics) before and after my explanation. He wins the battle and I will show you how. He’s up against the reigning champion that the audience loves. He’s the only white guy and the entire audience is black. The scene I will show you and then break down is the final battle in the movie.
#Eminem 8 mile address movie#
He’s known throughout the movie as someone who chokes under pressure and he seems doomed for failure. In the first scene he is having a “battle” against another rapper and he chokes. But he lives to rap and break out somehow. He’s beaten on, works crappy jobs, gets betrayed, etc. I’ll give you everything you need to know.Įminem is a genius at sales and competition and he shows it in one scene in the movie.Ī scene I will break down for you line by line so you will know everything there is to know about sales, cognitive bias, and defeating your competition.įirst, here’s all you need to know about the movie.Įminem plays a poor, no-collar, self-proclaimed “white trash” guy living in a trailer park. The song “Lose Yourself” is from the movie “8 Mile.” Although I recommend it, you don’t have to see it to understand what I am about to write. He had a squash court inside the house.Īnother room had weird artifacts like the handwritten notes from when Lennon and McCartney were first writing down the lyrics for “Hey Jude.”Īnother was the official signed statement by Ted Kennedy in the police station after he reported the Chappaquiddick accident that may have ultimately played a part in his decision to not run for president.Įventually I did raise money from this manager and it started a new life for me.īut that’s not why I bring up Eminem at all. Then we played chess and it was fun and he gave me a tour of the house. The hedge fund manager was dressed all in pink. I was going broke and I felt this was my one chance. I was afraid this was my one shot and I was blowing it.
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